This book is an open-access publication released under the CC BY 4.0 license. It primarily presents the success story of StreetScooter, an electric commercial vehicle developed for Deutsche Post, while introducing a new management approach for innovation development through significantly more efficient development processes. The book describes the journey of the project from its early stages, where the principle of “Think Big, Start Small” became highly relevant, to its current position as an established manufacturer of electric utility vehicles. Throughout the discussion, key figures and contributors share their experiences and perspectives.
The main focus of the book is the practical approach of “just making it happen,” emphasizing action-oriented innovation. It explains the essential factors behind StreetScooter’s success, including the role of key individuals, product requirements, cost efficiency, and the ability to bring products to market within a short timeframe. Based on this experience, the book provides new perspectives and strategic insights for effectively managing innovation development and creating successful products in a rapidly changing business environment.
Publisher
SpringerPublisher website
https://www.springernature.com/gp/products/booksDownload Think Big, Start Small Here
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